Mosaic

I was watching a TV show yesterday evening called History of Now - The Story of the Noughties (BBC2 10pm) which mentioned a piece of software called Mosaic invented in the 2000s. Mosaic is a product from Experian that classifies the entire country into 11 main groups of people, with 61 subgroups, and is based primarily on where people live (i.e … Continue reading Mosaic