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Whilst filling in the form to get a yearly subscription of New Scientist, I did something I don't normally do: I read the small print. This is what it said: Reed Business Information Limited will use the contact information you provide to communicate with you on behalf of New Scientist. We may also use this information … Continue reading Subscribe to New Scientist: get Junk Mail for free!

Mosaic

I was watching a TV show yesterday evening called History of Now - The Story of the Noughties (BBC2 10pm) which mentioned a piece of software called Mosaic invented in the 2000s. Mosaic is a product from Experian that classifies the entire country into 11 main groups of people, with 61 subgroups, and is based primarily on where people live (i.e … Continue reading Mosaic